Dynamic Content Profiles

A dynamic content profile allows you to group together personalization tags and conditionals values.

When you make an export, you select a dynamic content profile and the personalization tags and conditionals values corresponding to that profile are what will be applied in that export.

This is particularly useful if you need to export your emails to different ESPs, which have different syntax - it enables you to do so without needing to define new ESP code every time you are building an email.

E.g. if you use both Klaviyo and Mailchimp as your ESPs, you may choose to create a dynamic content profile for each of these.