Avoiding conflicts with your ESP code

Generally it's recommended that any ESP code is referenced through personalization tags and conditionals in your EDS, rather than directly in the EDS HTML, however there are certain times where you may want to put ESP code directly in the HTML.

Some ESPs use Liquid or similar templating engines - as there could be a confict with EmailShepherd's rendering system.

To avoid this, you can make use of Liquid's raw tag to tell EmailShepherd to ignore the content within the tag.

For example, the following code in your EDS:

{% raw %}Hello, {{ first_name }}{% endraw %}

Will be exported as:

Hello, {{ first_name }}